How much impact does the new real estate deal have on the furniture industry?

Categories:Furniture
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Time of issue:2019-01-14 14:15
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(Summary description)IthasbeenmorethanthreemonthssincetheNewRealEstateDealwasintroduced.HowmuchinfluencewillithaveonChina'sfurnitureindustry?OnJuly11,thereporterwenttothelargestfurniturewholesalemarketinthenorth—HebeiXiangheFurnitureCityandGoldenKeyExhibitionCentertoconductfieldinvestigations.Thefurnitureexhibitioncentermainlydealsinhigh-endfurniture.　　afewhappyandafewsad　　　　 At11am,eventhoughitwasSunday,therewasnocustomerinthefurniturestore.WhenagroupoffourofuscametotheRheinlandExhibitionHall,"Someonefinallycame."Thewaitersaidcheerfully.However,afterlearningofourintentions,thewaiterwasdisappointed.Shesaidfrustratedlythatnocustomerscame,shewasveryanxious.Asafurnituresalespersonfor5years,shehadneverencounteredthecurrentsituationandalmostneversawcustomers.EvenonSundays,therewereveryfewcustomers.Therefore,duringthistimeRheinoften"closesitsdoorsandgoesoutofbusiness".ShebelievesthatthereasonforthecurrentscarcityofcustomersintheFurnitureCityisstillaffectedbythenewrealestatepolicy.　　　　 However,SunDelin,thebossofLoveoftheRhine,saidthatthereasonforthebadbusinessisnotentirelyaffectedbythenewrealestatepolicy,mainlyduetothesaturationofthemarket;andthepeoplehavelittlemoneyintheirpocketsandinsufficientpurchasingpower.　　　　 DirectorHuangofthemanagementdepartmentoftheGoldenKeyConventionandExhibitionCentertoldreportersthatinthepasttwomonths,themerchantsintheFurnitureCityhaveindeedhadahardtime.Thismonththeyhavereducedtheirrentsforthemerchants.HebelievesthatthecurrentsetbackofthefurnitureindustryisnotnecessarilyduetotheimpactoftheNewRealEstateDeal,butbecausetherearetoomanymarkets.Unlikeinthepast,thereisonlyonewholesalemarketinXiangheinthenorth.ThereareafewinthesurroundingareasofBeijing,TianjinandTang.One,thecakeissobig,therearemorepeoplewhowanttodivideit,andnaturallyitwon’tbeenough.　　　　 ChenGang,directoroftheManagementCommitteeofXiangheChinaFurnitureCityandvicechairmanoftheChinaFurnitureAssociation,saidthat"house"followedby"furniture".Thereisnodoubtthatthenewrealestatepolicyhasagreatimpactonthefurnitureindustry,mostobviouslyinfirst-tiercities.Forexample,thehomeimprovementmarketbusinessinBeijingfromJanuarytoMayfellby30%.XiangheFurnitureCityiscurrentlyexperiencingadeclineinretailsales.FromJanuarytoApril,XiangheFurnitureCity’scashflowwas9.77billionyuan;Maywas2.93billionyuan;Junecashflowdatawas2.708billionyuan.　　　　 “Whatmanufacturerscandonowistoreducecostsandmaintaintheirpriceadvantage.However,thepriceincreaseoffurniturerawmaterialsby"rapidleapsandbounds"hasincreasedby15%,makingmanufacturerssomewhatunbearable.Therefore,merchantscomplained,evenworsethanthe2008financialcrisis.Itmakesthemfeelsad."ChenGangsaid.　　　　 Itisunderstoodthattherearecurrentlymorethan800furnitureindustriesinChina."Thereissomeexcesscapacity.Iftheurbanizationratefailstorise,itwilldefinitelydieduetotheimpactofthenewrealestatepolicy."ChenGangsaid.　　　　 Transformationandupgradingisthewayout　　　　 China'sfurnitureindustryhasgrownrapidlyfor20yearsfromasmallfamilyworkshoptoforminganindustry.Somepeoplesaythatitistimetoreshuffle.ButChenGangbelievesthatthetimehasnotyetcome,andnowisthe"warlordmeleeperiod."Thisindustryisdifferentfromotherindustriesinthatthebarrierstoentryarelow,andtheyareallfrom"grassroots".Thereisnostate-ownedenterpriseinthisfield,allofwhichareprivatecapital.Therefore,thecompetitioniscruel.　　　　 Atpresent,ourcountryhasbecomeamajorfurnitureproducerintheworld.Inrecentyears,benefitingfromthelarge-scaletransferoffurnituremanufacturingtoChinaandthecontinuedhighboomintherealestatemarket,China'sfurnitureindustryhasexpandedrapidly,withacompoundgrowthrateofmorethan30%inexportsinthepastfiveyears.2007wasalsoayearofrapiddevelopmentofmycountry'sfurnitureindustry.Thetotaloutputvalueofthefurnitureindustryfortheyearwasmorethan500billionyuan,andthetotalfurnitureexportvaluewas22.146billionUSdollars,anincreaseof29.3%year-on-year.　　　　 ChenGangbelievesthatalthoughtheNewRealEstateDealhasagreatimpactonrealestate,asthedownstreamfurnitureindustry,nomatterhowthepolicychanges,thedemandisrigid.Inthelongrun,thefurnitureindustrystillhasgreatpotentialinthefuturemarketspace.Atpresent,mycountry'spercapitafurnitureconsumptionislessthan100yuan,farbelowtheworld'saveragefurnitureconsumptionof200USdollars.WiththedeepeningofthetransformationofoldurbanareasandtheconstructionofnewruralareasinChina,alargeamountofeconomicallyapplicablefurnitureisneeded.Therefore,hebelievesthatmycountry'sfurnituremarketstillhasgreatdevelopmentpotentialinthefuture.Chinesepeopleinthisindustrywillsurelybethebestintheworldandhavetherighttospeak,andforeigncapitalenteringtheChinesemarketwillslowlywithdraw.　　　　 Regardinghowthefurnitureindustryiscurrentlygoingthroughthesedifficultdays,ChenGangsuggestedthatinChina,consumershavenotyetformedbrandawareness.Whattheyvaluemostisstyleandenvironmentalprotection.Therefore,manufacturersshouldworkhardinthisregard.Inaddition,everyonehastostaytogetherforthewinter,manufacturersproducemorehigh-qualitygoods,sellershavetotransferprofitstoconsumers,andstoreshavetoreducerents.　　　　 ChenGangsaidthat

房地产新政对家具行业影响有多大?

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How much impact does the new real estate deal have on the furniture industry?

(Summary description)IthasbeenmorethanthreemonthssincetheNewRealEstateDealwasintroduced.HowmuchinfluencewillithaveonChina'sfurnitureindustry?OnJuly11,thereporterwenttothelargestfurniturewholesalemarketinthenorth—HebeiXiangheFurnitureCityandGoldenKeyExhibitionCentertoconductfieldinvestigations.Thefurnitureexhibitioncentermainlydealsinhigh-endfurniture.　　afewhappyandafewsad　　　　 At11am,eventhoughitwasSunday,therewasnocustomerinthefurniturestore.WhenagroupoffourofuscametotheRheinlandExhibitionHall,"Someonefinallycame."Thewaitersaidcheerfully.However,afterlearningofourintentions,thewaiterwasdisappointed.Shesaidfrustratedlythatnocustomerscame,shewasveryanxious.Asafurnituresalespersonfor5years,shehadneverencounteredthecurrentsituationandalmostneversawcustomers.EvenonSundays,therewereveryfewcustomers.Therefore,duringthistimeRheinoften"closesitsdoorsandgoesoutofbusiness".ShebelievesthatthereasonforthecurrentscarcityofcustomersintheFurnitureCityisstillaffectedbythenewrealestatepolicy.　　　　 However,SunDelin,thebossofLoveoftheRhine,saidthatthereasonforthebadbusinessisnotentirelyaffectedbythenewrealestatepolicy,mainlyduetothesaturationofthemarket;andthepeoplehavelittlemoneyintheirpocketsandinsufficientpurchasingpower.　　　　 DirectorHuangofthemanagementdepartmentoftheGoldenKeyConventionandExhibitionCentertoldreportersthatinthepasttwomonths,themerchantsintheFurnitureCityhaveindeedhadahardtime.Thismonththeyhavereducedtheirrentsforthemerchants.HebelievesthatthecurrentsetbackofthefurnitureindustryisnotnecessarilyduetotheimpactoftheNewRealEstateDeal,butbecausetherearetoomanymarkets.Unlikeinthepast,thereisonlyonewholesalemarketinXiangheinthenorth.ThereareafewinthesurroundingareasofBeijing,TianjinandTang.One,thecakeissobig,therearemorepeoplewhowanttodivideit,andnaturallyitwon’tbeenough.　　　　 ChenGang,directoroftheManagementCommitteeofXiangheChinaFurnitureCityandvicechairmanoftheChinaFurnitureAssociation,saidthat"house"followedby"furniture".Thereisnodoubtthatthenewrealestatepolicyhasagreatimpactonthefurnitureindustry,mostobviouslyinfirst-tiercities.Forexample,thehomeimprovementmarketbusinessinBeijingfromJanuarytoMayfellby30%.XiangheFurnitureCityiscurrentlyexperiencingadeclineinretailsales.FromJanuarytoApril,XiangheFurnitureCity’scashflowwas9.77billionyuan;Maywas2.93billionyuan;Junecashflowdatawas2.708billionyuan.　　　　 “Whatmanufacturerscandonowistoreducecostsandmaintaintheirpriceadvantage.However,thepriceincreaseoffurniturerawmaterialsby"rapidleapsandbounds"hasincreasedby15%,makingmanufacturerssomewhatunbearable.Therefore,merchantscomplained,evenworsethanthe2008financialcrisis.Itmakesthemfeelsad."ChenGangsaid.　　　　 Itisunderstoodthattherearecurrentlymorethan800furnitureindustriesinChina."Thereissomeexcesscapacity.Iftheurbanizationratefailstorise,itwilldefinitelydieduetotheimpactofthenewrealestatepolicy."ChenGangsaid.　　　　 Transformationandupgradingisthewayout　　　　 China'sfurnitureindustryhasgrownrapidlyfor20yearsfromasmallfamilyworkshoptoforminganindustry.Somepeoplesaythatitistimetoreshuffle.ButChenGangbelievesthatthetimehasnotyetcome,andnowisthe"warlordmeleeperiod."Thisindustryisdifferentfromotherindustriesinthatthebarrierstoentryarelow,andtheyareallfrom"grassroots".Thereisnostate-ownedenterpriseinthisfield,allofwhichareprivatecapital.Therefore,thecompetitioniscruel.　　　　 Atpresent,ourcountryhasbecomeamajorfurnitureproducerintheworld.Inrecentyears,benefitingfromthelarge-scaletransferoffurnituremanufacturingtoChinaandthecontinuedhighboomintherealestatemarket,China'sfurnitureindustryhasexpandedrapidly,withacompoundgrowthrateofmorethan30%inexportsinthepastfiveyears.2007wasalsoayearofrapiddevelopmentofmycountry'sfurnitureindustry.Thetotaloutputvalueofthefurnitureindustryfortheyearwasmorethan500billionyuan,andthetotalfurnitureexportvaluewas22.146billionUSdollars,anincreaseof29.3%year-on-year.　　　　 ChenGangbelievesthatalthoughtheNewRealEstateDealhasagreatimpactonrealestate,asthedownstreamfurnitureindustry,nomatterhowthepolicychanges,thedemandisrigid.Inthelongrun,thefurnitureindustrystillhasgreatpotentialinthefuturemarketspace.Atpresent,mycountry'spercapitafurnitureconsumptionislessthan100yuan,farbelowtheworld'saveragefurnitureconsumptionof200USdollars.WiththedeepeningofthetransformationofoldurbanareasandtheconstructionofnewruralareasinChina,alargeamountofeconomicallyapplicablefurnitureisneeded.Therefore,hebelievesthatmycountry'sfurnituremarketstillhasgreatdevelopmentpotentialinthefuture.Chinesepeopleinthisindustrywillsurelybethebestintheworldandhavetherighttospeak,andforeigncapitalenteringtheChinesemarketwillslowlywithdraw.　　　　 Regardinghowthefurnitureindustryiscurrentlygoingthroughthesedifficultdays,ChenGangsuggestedthatinChina,consumershavenotyetformedbrandawareness.Whattheyvaluemostisstyleandenvironmentalprotection.Therefore,manufacturersshouldworkhardinthisregard.Inaddition,everyonehastostaytogetherforthewinter,manufacturersproducemorehigh-qualitygoods,sellershavetotransferprofitstoconsumers,andstoreshavetoreducerents.　　　　 ChenGangsaidthat

Categories:Furniture
Author:
Origin:
Time of issue:2019-01-14 14:15
Views:

It has been more than three months since the New Real Estate Deal was introduced. How much influence will it have on China's furniture industry? On July 11, the reporter went to the largest furniture wholesale market in the north—Hebei Xianghe Furniture City and Golden Key Exhibition Center to conduct field investigations. The furniture exhibition center mainly deals in high-end furniture.　

　 a few happy and a few sad 　　　　

At 11 am, even though it was Sunday, there was no customer in the furniture store. When a group of four of us came to the Rheinland Exhibition Hall, "Someone finally came." The waiter said cheerfully. However, after learning of our intentions, the waiter was disappointed. She said frustratedly that no customers came, she was very anxious. As a furniture salesperson for 5 years, she had never encountered the current situation and almost never saw customers. Even on Sundays, there were very few customers. Therefore, during this time Rhein often "closes its doors and goes out of business". She believes that the reason for the current scarcity of customers in the Furniture City is still affected by the new real estate policy.

However, Sun Delin, the boss of Love of the Rhine, said that the reason for the bad business is not entirely affected by the new real estate policy, mainly due to the saturation of the market; and the people have little money in their pockets and insufficient purchasing power.　　　　

Director Huang of the management department of the Golden Key Convention and Exhibition Center told reporters that in the past two months, the merchants in the Furniture City have indeed had a hard time. This month they have reduced their rents for the merchants. He believes that the current setback of the furniture industry is not necessarily due to the impact of the New Real Estate Deal, but because there are too many markets. Unlike in the past, there is only one wholesale market in Xianghe in the north. There are a few in the surrounding areas of Beijing, Tianjin and Tang. One, the cake is so big, there are more people who want to divide it, and naturally it won’t be enough.

Chen Gang, director of the Management Committee of Xianghe China Furniture City and vice chairman of the China Furniture Association, said that "house" followed by "furniture". There is no doubt that the new real estate policy has a great impact on the furniture industry, most obviously in first-tier cities. For example, the home improvement market business in Beijing from January to May fell by 30%. Xianghe Furniture City is currently experiencing a decline in retail sales. From January to April, Xianghe Furniture City’s cash flow was 9.77 billion yuan; May was 2.93 billion yuan; June cash flow data was 2.708 billion yuan.　　

“What manufacturers can do now is to reduce costs and maintain their price advantage. However, the price increase of furniture raw materials by "rapid leaps and bounds" has increased by 15%, making manufacturers somewhat unbearable. Therefore, merchants complained, even worse than the 2008 financial crisis. It makes them feel sad." Chen Gang said.　　　　

It is understood that there are currently more than 800 furniture industries in China. "There is some excess capacity. If the urbanization rate fails to rise, it will definitely die due to the impact of the new real estate policy." Chen Gang said.　　　　

Transformation and upgrading is the way out　　　　

China's furniture industry has grown rapidly for 20 years from a small family workshop to forming an industry. Some people say that it is time to reshuffle. But Chen Gang believes that the time has not yet come, and now is the "warlord melee period." This industry is different from other industries in that the barriers to entry are low, and they are all from "grassroots". There is no state-owned enterprise in this field, all of which are private capital. Therefore, the competition is cruel.　

At present, our country has become a major furniture producer in the world. In recent years, benefiting from the large-scale transfer of furniture manufacturing to China and the continued high boom in the real estate market, China's furniture industry has expanded rapidly, with a compound growth rate of more than 30% in exports in the past five years. 2007 was also a year of rapid development of my country's furniture industry. The total output value of the furniture industry for the year was more than 500 billion yuan, and the total furniture export value was 22.146 billion US dollars, an increase of 29.3% year-on-year.　

Chen Gang believes that although the New Real Estate Deal has a great impact on real estate, as the downstream furniture industry, no matter how the policy changes, the demand is rigid. In the long run, the furniture industry still has great potential in the future market space. At present, my country's per capita furniture consumption is less than 100 yuan, far below the world's average furniture consumption of 200 US dollars. With the deepening of the transformation of old urban areas and the construction of new rural areas in China, a large amount of economically applicable furniture is needed. Therefore, he believes that my country's furniture market still has great development potential in the future. Chinese people in this industry will surely be the best in the world and have the right to speak, and foreign capital entering the Chinese market will slowly withdraw.　　　

Regarding how the furniture industry is currently going through these difficult days, Chen Gang suggested that in China, consumers have not yet formed brand awareness. What they value most is style and environmental protection. Therefore, manufacturers should work hard in this regard. In addition, everyone has to stay together for the winter, manufacturers produce more high-quality goods, sellers have to transfer profits to consumers, and stores have to reduce rents.　　

Chen Gang said that the furniture industry must be transformed and upgraded. Adjust the product structure and create a specialized store. Take Xianghe Furniture City as an example. After 12 years of rapid development, it has reached a bottleneck stage. How to make it bigger and stronger? How to occupy more markets and obtain greater profits in a complex economic situation? He believes that only the use of advanced technology to transform the traditional furniture industry, accelerate the pace of adjustment of the internal structure of the furniture industry, promote industrial upgrading, and increase the added value of products. Relying on design innovation and technological innovation to improve the competitiveness of the furniture industry, increasing the proportion of mid-to-high-end products is the only way out.

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How much impact does the new real estate deal have on the furniture industry?

房地产新政对家具行业影响有多大?

How much impact does the new real estate deal have on the furniture industry?

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